Why I’m Wearing Butter This Fall — And You Should Too

Jul 21

The story behind the softest, saltiest sweatshirt you'll ever own.

Let’s be honest: the only thing better than butter on your toast is butter on your sweatshirt.

No, really.

The Salted Butter Crewneck started as a quirky idea… and turned into one of the most-loved pieces in my shop. And honestly? I get it. It’s comfy. It’s weird. It’s delightfully dairy-inspired.

💛 So why are people obsessed with wearing butter?

Let me break it down for you:

1. It’s cozy enough to wear literally every day

This isn’t your basic sweatshirt. It’s premium, unisex, and soft enough to make you forget it’s not made from actual whipped cream. Layer it, lounge in it, or throw it on over your pajama pants and call it fashion — it just works.

2. It’s got flavor — without saying a word

Butter says:

“I’m here for comfort.”
“I appreciate the finer things in life (like carbs).”
“I don’t take myself too seriously — but I do take brunch seriously.”

Whether you’re headed to the farmer’s market, sipping coffee on the couch, or answering the door for takeout, this sweatshirt does all the heavy lifting.

3. It’s gift-ready for the pun lovers and foodies in your life

Know someone who lives for quirky gifts, watches food reels like it’s a sport, or thinks Paula Deen is a spiritual guide? This is the sweatshirt for them.

It’s funny without being obnoxious. Bold without being over-the-top. And best of all? It looks good on everyone.

4. Real talk: it makes people look twice

The smile is instant. It’s the ultimate icebreaker. The ultimate couchwear. And the ultimate way to say “I’m salted — literally.”

👕 Bonus: It’s customizable!

You can personalize it with your name, a fun nickname (“Spread Boss”? “Butter Baby”?), or leave it classic with the signature “Packed by Zestful Productions” tag.

And yes — I’ve seen people match these for couples’ photos. Butter believe it.

🎁 Final verdict?

You need this. Your friends need this. Your grandma probably needs one too.
It’s the kind of gift that feels like an inside joke, a comfort item, and a hug — all in one salted, cozy package.