take a peek behind the scenes of everything that makes Zestful...Zestful.
Meet the Maker: The Story Behind Zestful Productions
Zestful Productions wasn’t built from a business plan — it was fueled by late nights, strong coffee, and a bold “why not?” Meet Rayna Jo Zest, the creative behind the crown, and discover how her books, buttery merch, and vintage treasures grew into a brand that’s unapologetically bold, playful, and extra. 💛
Imposter Syndrome and Me: Why I Keep Waiting for Someone to Call Me Out
Still waiting for someone to bust through the wall like the Kool-Aid man and shout, “You don’t belong here”? Yeah, same. 🙃 But guess what? Imposter syndrome is a liar in knockoff heels. This post is a heart-to-heart about building a business, owning your creativity, and shutting down that voice that says you're just "winging it." Spoiler: most of us are.
Soup, Copycats, and the Fast-Track to Oliver’s Next Paperback Edition
You won’t believe what just happened. Picture this: I’m cozied up with a bowl of knoepla soup, chatting with a friend, when they casually mention spotting a book on Amazon with a character eerily similar to Oliver the Owl. Naturally, I had to investigate. Lo and behold, there it was—an enchanted-world-living, owlish-looking character that made me do a double take. Will the real Oliver please stand up?! I don’t know whether to laugh or grab a cookie for emotional support. One thing’s for sure: this little detour has lit a fire under my feathers. The real Oliver is ready to shine, and trust me, you won’t want to miss his next adventure!
DIY Marketing Magic: How I Turned a Vinyl Banner into a Sandwich Board in My Dining Room
Who needs expensive marketing when you’ve got a bit of creativity and a Saturday night free? When my book launch banner outlived its retail life, I knew I had to get crafty. Armed with a power drill, some paint, and a lot of determination, I turned my dining room into a DIY workshop and transformed that banner into a one-of-a-kind sandwich board sign. Spoiler alert: it’s big, bold, and totally eye-catching at events!