Beast Mode: Engaged.
Welcome to Zestful HQ — where the coffee’s always flowing, 25 tabs are open, and I haven’t seen my couch in weeks. (Okay fine, I sat on it once… my computer needed a restart.)
For the past two weeks, I’ve been clocking 17-hour days — not because I’m unwell (lol…maybe a little), but because your girl had a moment. A vision of a website that actually felt like Zestful — not just a place to dump products like a digital yard sale. A whole vibe. A full-on makeover. A transformation worthy of a slow-mo reveal and a standing ovation. I’ve been needing to do this for months and well, life.
Sooo, here’s what went down…
58 New Products. Zero Chill.
Yep, you read that right — fifty-eight. I’ve officially introduced 701 Retro, and let’s just say it came out loud. It dropped like a Mandan Rodeo Days fireworks finale — explosive, colorful and 100% Zestful. From cheeky bespoke logo designs to the polished basics that small-town nostalgia deserves, designing kept me busy for the better part of a few days.
These are not in my Etsy shop (sorry to my Etsy exclusive fans). These beauties are only hosted on my site so if you want the good stuff, you gotta come to the source.
Website Overhaul: we’re getting a Glow-Up
I didn’t just tidy up. I Marie Kondo’d this baby.
New graphics? Yup.
Smoother navigation? Done.
Built-in forms so you can customize your order without an email back-and-forth? You bet.
Automations? Working harder than me at 3am with a hoodie on and a dream.
The site is starting to look and feel like Zestful. You land on the homepage and immediately get the vibe — Bold, Playful, Extra™. And if you’re wondering how this brand got started? Look around. The story’s sprinkled throughout, kind of like glitter… but more intentional.
The purge — Dun. Dun. DUUUUN.
Before the overhaul, Zestful was basically my Etsy page’s twin sister with less personality. —facepalm— So, I tucked away nearly 200 products, keeping only the Hot Buttery Bestsellers front and center (because duh, they’re a VIBE).
I’m dusting everything off before it gets a pass to return to the digital shelf — product enhancements, sharper photos — and get this, sorted collections! No more “why are there eight mugs next to this beach towel?” chaos. It’s gonna be curated, baby.
Want to explore by design vibe instead of product category chaos? Now you can — each with its own storefront, style, and sass.
oh, sideline note…
The Varsity Collection took the bench — just for a breather. The 2026 season with fresh styles is on the way just in time for back to school. Stay ready!
Questions? Custom Orders? Consider It Handled.
And those new automations — I’m clapping! They'll talk to you faster than I can hit “reply.” You'll get an instant “Message Received” plus answers to questions you probably didn’t even think you had. (cray, cray!)
Dream up a tee? I’ve got forms for that. Go ahead, tap the pic for a peek. She doesn’t bite.
Pause. Deep Breath. Panic Nap.
As Forrest Gump said, I think I’ll rest now.
Just kidding. I’ve got about 250 products staring at me from my online back room that need to be zhuzhed up, content to continue writing and more new designs to spotlight (this one’s for you 701 retro lovers — can you hear me?) Plus, there’s wayyyyy too many other fun ideas on the horizon to sit still.
You should see the bags under my eyes. Yusss, I’m a but sleepy, but trust — this was all for you.
No more scrolling through mismatched merch. No more wondering what the heck Zestful even is. You’ll find what you’re looking for, and you’ll love the ride getting there.
In Case You’re New Here…
Zestful isn’t here to blend in.
We’re not mass-printing stuff on tees and calling it fashion. We’re about custom, cheeky, high-quality stuff with heart (and butter — lots of butter). If you're into nostalgia, laughs, bespoke styling and bold ideas? You're in the right place.
Now, go explore the new Zestful site and see what I’ve been up to while everyone else was sleeping. 🫶
